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Hi, this is Jerry Twombly and we are back again for the College for Relational Development.

It is so good to have you here today. We look forward to the opportunity being able to continue this discussion on how we can really grow organizations whether it is a ministry or whether it is a church.

Regardless of where it is you serve in the area organizational development, we really believe that this series of presentations that will lead to professional certification will enable you to be more affective in fulfilling missions to which you have been called of God.

In our last session, we talked about the six things that make up the developmental process, but we did not define development but those six things were Fundraising, Recruitment/Retention, Public Relations, Database Management, Strategic Planning, and Organization.

We realize that we need to raise funds for most of our organizations in order to be able to fulfil the full dimensions of what it is that God called us to do.

We need to recruit people. We need to recruit volunteers, clients, friends, prayer partners you name it. We need all of those people alongside us in order to be able to fulfil the mission to which we committed ourselves.

We want to retain them. In other words, we do not want to just get them to do one thing at one time but to engage them on an ongoing basis and support what it is that we have been called in many instances of God to do.

A third factor is Public Relations. We need to relate effectively to our publics. We want them to know about us. We want them to understand our mission. We want them to believe in that mission themselves. We want to have the opportunity at being able to engage them over the long term in supporting what it is that we do because they are convinced that we are capable of doing what it is that we say we are going to do.

The fourth area has to do with Database Management - just managing data on individuals making sure we know where they are in relationship to the organization and what we are doing to move them from one place to another.

The fifth area Strategic Planning - making sure that we have a plan in place that articulates in quantifiable terms the steps that we intend to take to move us from where it is we are to where it is we want to go.

Then the sixth area is Organization. How do we get it done? After all many of you are not even a full time. Many of you are working in the area of development as volunteers others of you are working in development as just an add-on to another job description.

Some of you are full time and you intend in terms of serving your organization in the area of Development.

However, we need to organize ourselves regardless of how many people we might have working with us. The point is we probably do not have enough and so Organization is going to be a very important part in the developmental process.

Let us define Development. This is a very important definition and I want you to write it down I want you to circle or underline portions of the definition that we think are particularly relevant to your understanding of what it is that we are trying to say.

Here is the definition: Development represents those things that we do as an organization to build rational relationships with others. Now you have that definition right now in your notes and I want you to circle the words "rational" and "relationships" because those are the two most important words in that definition.

The development is really all about relationships. I am going to pause there long enough to repeat that and I hope that you write that down as well that Development is all about relationships. It has very little to do with money. Interestingly enough it has very little to do with mission in terms of what it is that you are doing as an organization. It is all about relationships. The point is being this that at the end of the day to the extent that you have been effective in building relationships, you will not tend to lack for money or for any other resource that you might require. You certainly will not lack for an audience that would be anxious and willing to hear what it is that you have to say.

Development is all about relationships and so that's what makes it fun because we're not seeking to manipulate people to do things that they don't want to do which is oftentimes one of the attacks that's posed against those people who work in development.

We are seeking to build relationships. We all are good at that. Now the point is that's not necessarily the case at the institutional level most of us know how to build relationships because we've been building them all of our lives but in most instances those organizations that you represent you're dealing with not just one people or one person or two people or five people. In many instances, you are dealing with hundreds of people if not thousands of people.

There is an organization that we have worked with over the years called Habitat for Humanity. They have 11 million people on their database. How do you build relationships with 11 million people?

I think we know how to do that. I think you will learn how to do that in the context of this study. However, the other word in the definition is the word "rational".

It is not relationships that are simply built upon emotion and good feelings but relationships that are built upon substance something objective what it is that they know about you. That is rationalism. Now there's a truism that exist in our field as it relates to the Definition of Development and it goes something like this: In the world of development it's emotion or in the world of relationships it's emotion that brings us together and rationalism that keeps us together.

The point being that in every relationship the the entry into that relationship is really emotion. People are drawn to you for any number of reasons but often initially, because they have been emotionally moved or touched by something your organization has done or something that you told them about your organization and that may bring them into the door but it is not necessarily going to keep them there.

It is going to be rationalism objectivity understanding of your mission believing in that mission and having confidence in our ability to fulfil that mission that is going to cause them to continue with us.

So how are you doing in relationships? How is your organization doing in building relationships? Do you have people like that? I suspect that you do. Well here is the Assignment for this particular lesson. What I'd like you to do is to make a list of five or ten people that you know are deeply committed to your organization and then write down their names on a sheet of paper. Then in another section of that paper write down some the common characteristics of all of these people as it relates to their involvement in your organization.

What are some other things that is common of all of them in terms of what it is that they know and how they have been involved and other things that nature?

Then begin the process of assessing the overall picture of your database. Those people that you would identify and ask yourself the question how many people in our database what percentage are people in our database represent individuals like those that you just analyzed. That's an important exercise we're going to build upon our next sessions so I hope that you'll write those down and will give you opportunity to be able to engage a little bit more in the Discussion in our subsequent sessions.

In our next session, we are going to talk about the Relational Continuum. How relationships are built? I think you are going to find that to be very enjoyable and that is going to be our next session. Remember this is one of a series of approximately 200 or so lessons of a nature that is going to be made available to you in the course of the year where you can grow in your understanding of Development and become professionally certified if that is your goal in your ministry or organization where you serve today.

We look forward to future sessions and we will be talking to you again about the process of Development and the process of building relationships in our subsequent sessions.

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